Journals - by Subject Term
Journal Title: | Croner’s Electronic Commerce Briefing | |
Holding Library: | Loughry College | 6 months |
Journal Title: | Economist | |
URL: | http://www.economist.com/ | |
Holding Library: | Full text online | 1997 + ; Contact the NICS Library for access |
Loughry College | 6 Months | |
Journal Title: | Journal of Consumer Behaviour | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jn=Journal of Consumer Behaviour | |
Holding Library: | Full text online | 2001 + (12 month delay) |
Loughry College | 2005 + | |
Journal Title: | Journal of Consumer Marketing | |
Holding Library: | Loughry College | 1996 + |
Journal Title: | Journal of Marketing Communications | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jid=5BQ&site=ehost-live | |
Holding Library: | Full text online | 1998 + (with 18 month delay) |
Journal Title: | Journal of Marketing Management | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jid=3CO&site=ehost-live | |
Holding Library: | Full text online | 1985 + (with 12 month delay) |
Loughry College | 2001 + | |
Journal Title: | Management Today | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jn=Management Today | |
Holding Library: | Full text online | 2002 - Feb 2017; bibliographic details only 2017+ |
Loughry College | 2001 + | |
Journal Title: | Marketing | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jid=3ST&site=ehost-live | |
Notes: | Merged with Campaign. See details for Campaign | |
Holding Library: | Full text online | 2002 + |
Journal Title: | Marketing Week | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jid=1Q3&site=ehost-live | |
Holding Library: | Full text online | 2001 - 2015; bibliographic details only 2016+ |
Journal Title: | McKinsey Quarterly | |
URL: | http://search.ebscohost.com/login.aspx?direct=true&db=buh&jid=MCK&site=ehost-live | |
Holding Library: | Full text online | 1965 + |
Journal Title: | Ulster Business | |
Holding Library: | Loughry College | 1997 + |
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